Case Study - AR Concept

AR Concept for Italian Food & Culture

I worked on ICE CUBES, an AR-driven concept designed to promote traditional Italian food and beverages from a specific region. The goal was to create an immersive experience that celebrated the cultural and historical richness of the area, highlighting its people, landscapes, and values.

This project combines cutting-edge AR technology with storytelling to connect users with Italy's vibrant culinary heritage, offering an engaging way to explore the region's unique traditions.

Promotion of Authentic Italian Products

Focusing on real Italian ingredients and products not only guarantees an authentic cooking experience but also helps showcase and promote true Italian foods.

Cultural Enrichment

Through storytelling, regional exploration, and interactive cultural facts, Taste of Italy aims to enrich users with a deeper understanding and appreciation of Italian culture and traditions.

Immersive and Educational

Giving the user an immersive and educational experience through Augmented Reality, making the cooking and learning process more visual and engaging.

I’m available for new projects

📩 Contact me: carolinaorozcoromo@gmail.com

🔗 LinkedIn: Carolina Orozco

📷 Instagram: @caro.orozcor