Ringr: Safety and Family Connection
I had the opportunity to work as Lead UX Designer, UX Researcher, and Rebranding Specialist for Ringr, an app designed to ensure the safety of loved ones, particularly for parents concerned about their children's safety. The app offers scheduled security alarms, personalized alerts, and instant emergency notifications.
My Role
Led the rebranding and visual identity update.
Conducted UX research to understand the needs of parents.
Designed an intuitive user interface focusing on simplicity and ease of use.
Key Solutions
Rebranding & Visual Appeal: We refreshed Ringr’s visual identity to resonate with our target audience—parents—by creating a modern, trustworthy design.
User-Centered Design: By prioritizing user needs, I ensured the app was intuitive and effective.
Simplified UI: We streamlined the interface for accessibility, especially for less tech-savvy users.
Enhanced Security Features: Personalized alerts and emergency notifications were implemented to provide peace of mind.
📩 Contact me: carolinaorozcoromo@gmail.com
🔗 LinkedIn: Carolina Orozco
📷 Instagram: @caro.orozcor