Marketing Dashboard Design

The design aims to provide a clear and actionable view of key marketing performance metrics and trends, helping teams make informed decisions and optimize their campaigns.

Key Features:

• KPIs Section: At a glance, users can track essential metrics such as Total Marketing Spend, Return on Investment (ROI), and Cost Per Acquisition (CPA), offering insights into the efficiency of marketing efforts.

• Bubble Chart: The Marketing Spend vs. Revenue Correlation visualization provides a dynamic view of how spending correlates with revenue, making it easier to spot trends and areas of improvement.

• Area Chart: The CPA and Profit Over Time Area Chart illustrates how marketing costs are affecting profits, helping to highlight cost-efficiency over time.

• Lead Funnel: The Conversion Stages and Outcomes funnel breaks down the user journey, showing where leads drop off and which stages need attention.

• Table View: A detailed Marketing Campaign Performance table allows users to dive deeper into individual campaign results and track performance against set goals.

The goal of this design is to make data both visually engaging and easy to understand, empowering marketing teams to drive better results and refine their strategies.