Modelo Dia De Los Muertos

Bob Case
Bob Case
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    Got to work with the good people at Upshot and the social agency Townhouse on the Modelo USA Dia De Los Muertos campaign for 2024. From POP posters and whatnot, to animations, to social elements, to even some wicked glow in the dark billboards they leveraged all the elements around the concept of a Day of the dead parade I had sketched out early on. Great collaboration with all the team members and I'm really happy with where things ended up.

    Poster of maquette puppets holding Modelo beer
    Poster of hands holding Modelo beer bottles with headline: Raise one in their honor
    Poster illustration of hands holding Modelo beer bottles with Spanish headline: Brindemos For Ellos

    ...and if you build everything as individual vectors, you may as well animate them a bit for fun, right?

    Bob Case
    Bob Case
    I’m obsessed with lines.
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