LionDesk Website Redesign
Refined Header Design
The original header lacked a strong focus on the main message and user engagement. Now, the headline, “The Ultimate CRM Solution to Transform Your Business”, is clear and prominently displayed to immediately capture attention. Two call-to-action (CTA) buttons—“Start Free Trial” and “Try For Free”—make it simple for users to take action. The addition of a clean logo and generous whitespace creates a professional and inviting first impression.
Modernised Visual Style
The previous design felt outdated and didn’t use modern web design elements. The updated design embraces a minimalist approach, with plenty of whitespace to make content easy to read and visually appealing. Soft gradients and subtle cloud effects in the background add a light, professional touch, while refreshed imagery ensures the visuals resonate with the target audience.
Enhanced Feature Highlights
Features were initially listed without much structure or emphasis on benefits. Now, the key features are showcased in a visually engaging grid, organised into three distinct sections: “Stay Organised,” “Communicate Effortlessly,” and “Increase Your Deals.” Each section includes relevant visuals and short, clear descriptions that focus on the value these features bring to the user.
Stronger Testimonials and Social Proof
Previously, testimonials were scattered and lacked credibility. The redesigned testimonial section is now structured as a sleek slider featuring standout quotes. Each testimonial includes real user names, photos, and job titles to build trust. A featured testimonial is highlighted at the center, creating a focal point that reinforces authenticity and reliability.
Improved Call-to-Actions (CTAs)
CTAs were inconsistently styled and not easy to spot. Now, they are visually distinct with bold colors and larger buttons, ensuring they stand out on the page. Placing CTAs at both the top and bottom of the page makes it easier for users to engage, no matter where they are in their journey.
Features card Exploration
Optimised Usability and Performance
The site is now designed to deliver a seamless user experience on any device. Responsive updates ensure it looks and works great across all screen sizes. Optimized images and lightweight animations improve load speed, while hover effects and smooth transitions make interactive elements more intuitive and engaging.
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