Pathway Capital Website Redesign
Pathway Capital Website Redesign
Overview Founded in 1983, Pathway Capital Management is a leading private market specialist serving global institutional investors. They focus on building portfolios that include primary, secondary, and co-investments. However, their old website misrepresented the scale and expertise of their firm, making it appear more like a small boutique firm than the global leader they are. The goal of this redesign was to correct this misconception and position Pathway Capital as the impactful global firm they truly are.
Discovery The outdated website failed to convey Pathway Capital's extensive experience and global reach. It lacked clear calls to action (CTAs) and did not present the company as the large, trusted firm it is. Through our discovery phase, we set key goals for the new site: integrate conversion points for lead generation, educate visitors on the firm’s services, and make the site multi-lingual for their international audience.
UX Strategy We focused on creating a clear user flow, starting with the signup for Pathway Capital’s quarterly Private Market Environment reports, which is the first step in their conversion funnel. We ensured that each page of the website told the firm’s story, from accomplishments to their global reach. We strategically placed CTAs at the end of every page, guiding users through the site and encouraging further interaction.
Build After planning the site’s architecture, we moved to the design phase. The visual style was built around a color palette, typography, and imagery that aligned with Pathway Capital’s brand. We chose WordPress as the CMS for easy content management, ensuring the website could be easily updated. To enhance the user experience, we incorporated animations and parallax effects, adding dynamic movement to the site.
Test & Launch The testing phase was thorough, especially due to the animations and newer technologies used. We tested the site across different browsers and devices to ensure consistent performance. After final testing and adjustments, we trained the Pathway Capital team on how to update the website via the CMS. The site was successfully launched, with everything optimized for mobile and desktop devices.
After
Closing Thoughts The new website effectively showcases Pathway Capital’s size, experience, and global reach. With a modern, professional online presence, they have positioned themselves as the premier firm they are, attracting potential clients and investors worldwide.