Case Study : Freeman Spogli Website Design & Development
Case Study : Freeman Spogli Website Design & Development
Overview Freeman Spogli & Co., a private equity firm known for its focus on growth-oriented consumer and distribution companies, approached us to revamp their website. Based in Los Angeles and New York, Freeman Spogli wanted a modern, mobile-optimized website that would make a bold statement to potential investors and elevate their online presence to reflect their esteemed industry reputation.
Discovery Freeman Spogli's previous website was outdated, lacking mobile responsiveness, and did not convey their stature in the private equity space. During the discovery phase, we identified key objectives: to optimize the user experience across all devices, tell the firm’s story effectively, and showcase their investment strategy and portfolio companies. The goal was to create a sleek, modern website that would resonate with contemporary CEOs and CFOs.
UX Strategy With the project’s goals in mind, we moved into the UX strategy phase, focusing on the content and layout. A content audit of their existing site was conducted, and we identified what needed to be improved. We also performed a competitive audit to understand industry standards and trends. This research allowed us to develop a strategic plan for the new website that would appeal to their target audience.
Build Freeman Spogli had loose branding guidelines, which gave us the flexibility to create an online presence that aligned with their desired brand image: established, trusted, and modern. We carefully selected fonts, colors, and imagery to match this vision. The site was custom-built on the .NET framework for speed and scalability, and we used the responsive Bootstrap framework to ensure the site performed seamlessly across devices. SEO-friendly practices were also implemented to attract more organic traffic.
Test & Launch Prior to launch, we rigorously tested the site across multiple browsers, devices, and screen sizes to ensure flawless functionality. After final testing, we ensured smooth deployment by following a pre-launch checklist and hosted the site on a server that guarantees 99.9% uptime. The site went live successfully and is now fully optimized for both desktop and mobile use.
Closing Thoughts The new Freeman Spogli website is a polished, modern reflection of their industry-leading position. With a mobile-optimized design and a user-friendly experience, they now have an online presence that matches their esteemed reputation in private equity. The website helps Freeman Spogli continue their mission of partnering with high-growth companies to shape the future.