Hawthorne Residential Partners Website Design & Development
Overview Hawthorne Residential Partners approached us to create a new website for their investment arm, HRP Investments. Specializing in the investment, development, and operation of apartments across the Sun Belt, HRP needed a site tailored specifically to attract potential investors. Our goal was to develop a design that adhered to the existing design language of Hawthorne Residential Partners’ main website, while incorporating unique elements to distinguish the investment subbrand.
Solution We executed a thoughtful design process, ensuring that HRP Investments’ website mirrored the aesthetic of the parent company, yet included distinct changes to reflect its focus on the investment sector. The new site effectively highlighted HRP Investments' track record, past successes, and strategic capabilities, emphasizing their expertise in real estate investment to engage and attract potential investors.
Closing Thoughts The new HRP Investments website successfully showcased the firm’s experience and achievements, positioning them as a trusted leader in the real estate investment space. By balancing alignment with the parent company’s branding and offering a unique experience, we helped HRP Investments create a professional and appealing online presence that speaks directly to their target audience.