Aurora Capital Partners Website Design & Development
Aurora Capital Partners Website Design & Development
Overview Aurora Capital Partners, a leading California-based private equity firm since 1991, is known for its hands-on approach to fostering growth within the companies it invests in. Their previous website lacked the usability and visual appeal necessary to reflect their reputation, which led them to seek a complete redesign that would improve user experience and better communicate their brand identity.
KEY ACHIEVEMENTS
36.64% Bounce rate
54.25% Google Organic Traffic
4.97 Pages per visit
2:09 Min Avg. Session Duration
Discovery & Strategy Aurora’s old website had a generic, templated feel with text-heavy pages that were difficult to navigate. Our strategy focused on simplifying the layout for better readability and incorporating visuals that reflected Aurora’s Californian heritage, such as images of Joshua Tree and Monterey’s cliffs, to enhance the overall aesthetic and brand storytelling.
Build & Launch The build process involved creating a more user-friendly site with clean design and streamlined content. We worked on implementing a mobile-first approach to ensure optimal performance across devices. After thorough testing to ensure seamless functionality, the site was launched smoothly, offering a refined, visually engaging experience that represents Aurora’s success and roots in California.
After
Closing Thoughts By focusing on user experience and incorporating California-inspired imagery, we created a visually appealing, functional website that aligns with Aurora Capital Partners’ brand. The new site effectively highlights their achievements and provides a smoother, more engaging experience for potential clients.