Brand: Slalom

Brand: Slalom: Reaches new heights as a global brand

The mission

Slalom Consulting scaled from a start-up in the early 2000s, to launching into a global company, and needed a brand to grow into the future. The people are what makes Slalom stand out and became the driver of the refreshed brand. A unique brand was born that stood apart from other professional service brands. The results were a massive transformation to the growth and scale of Slalom.

Project details

The rebrand touched all aspects of the company ranging across brandmark, websites, collateral, merchandise, a custom typeface, and more. I collaborated to create the wordmark, brand systems, photography direction, and supported numerous projects of the refresh. The refresh brand was widely received and welcomed by team members, partners, customers, and the community.

Project at a glance

·      Brandmark

·      Brand system

·      Websites

·      Videos

·      Photography

·      Presentations

·      Social channels

·      Templates

·      Collateral

·      Merchandise

My contributions

·      Creative strategy

·      Art direction

·      Brandmark

·      Vendor management

·      Creative strategy

·      Direction and creation of assets

·      Video and photo shoots