Brand: The Resort at the Gorge

Brand: The Resort at the Gorge: Your adventure awaits

The mission

Nestled above the Columbia Gorge in Eastern Washington against a backdrop of sunsets over the Cascade Mountains, the Resort at the Gorge, offered an amazing adventure. This development featured a multi-story hotel, waterpark, vacation rentals, and bungalow ownership opportunities in the sunshine filled desert. The Resort at the Gorge launched to an excited community, eager to have a place in the sun.

Project details

Starting from a blank slate, I directed the creative with the development team. The project included the brand system, marketing and sales collateral, and website. Playing a crucial role, the assets brought the vision to life for investors, planning meetings, music festival attendees, and community events. These materials contributed to a numerous sales inquiries and built excitement for the project.

Project at a glance

· Research

· Brandmark

· Brand system

· Photography

· Viewbook

· Marketing and sales collateral

· Website

My contributions

· Creative direction

· Art direction

· Photography sourcing