Campaign: Slalom's Modern Culture of Data

Campaign: Slalom: Activating the Modern Culture of Data

The mission

With the mission to reach more customers, the Modern Culture of Data video series was born. MCOD is an offering by Slalom that helps to enable organizations to use data smarter and effectively. The video series builds on core principles of data usage, management, best practices, and helpful tips. Many new customers reached out for data consulting because of this series.

Project details

During the MCOD project, I worked as the art director with the stakeholders, copywriters, video team, designers, location scouted, and managed vendors. I created the brandmark, brand system, animations, led the full-screen graphic creation, and directed the video shoot. At the conclusion of the project the stakeholders were excited with the finished assets and the value delivered.

Project at a glance

·      Content development

·      Brandmark

·      Brand system

·      Short form videos

·      Video shoot

·      Location scouting

·      Animations

·      Webpage

·      Social media assets

My contributions

·      Art direction

·      Pre-production

·      Directed on-location video shoot

·      Animation and motion design

·      Webpage design

·      Created social assets