Brand Campaign: KVI

Campaign: Seattle’s Greatest Hits: Super charging a new radio station

The mission

When an opportunity in the market became available, the team at KVI Radio jumped at launching a greatest hits format on their radio station. The entire station is built from the ground up with a new identity, personality, playlists, on-air talent, and listener experience. KVI quickly found a dedicated and excited audience for their new format.

Project details

For months this project was created in secret, as to prevent a competitor from stealing the format. During that time, I worked solely with a handful of top management as the creative director to research, design the brandmark, build the brand, and craft all the assets needed for launch. On launch day a reveal party was had for clients and staff who responded with joy for the new format.

Project at a glance

·      Research

·      Brandmark

·      Brand system

·      Transit ads

·      Web banner ads

·      Animations

·      Vehicle wraps

·      Merchandise

·      Marketing and sales collateral

My contributions

·      Creative direction

·      Art direction

·      Animation and motion design

·      Print design

·      Digital design