Storytelling: Slalom and Feeding America partnership

Storytelling: Feeding America: Sending food to where it is needed

The mission

Solving hunger is a complex task and Feeding America partnered with Slalom to help improve food distribution. There is an abundance of food in the US, however much of it does not reach those in need. Slalom built a tool set to help Feeding America and food banks better communicate across their networks to share and move resources where needed. This new tool set has saved Feeding America money and allowed an increase to the number of clients they serve.

Project details

This story of impactful change is an integral part of the Slalom brand. We wrote a story with Feeding America, developed a script for a video, and crafted a web page. Working with Feeding America we utilized video and photography footage they had and custom assets we sourced and created. These assets grew awareness and interest in Slalom’s impactful work.

Project at a glance

·      Written story

·      Custom video

·      Flagship interactive web page

·      Social media assets

My contributions

·      Project scoping

·      Worked with Feeding America to obtain video and photography

·      Sourced custom videos

·      Directed illustrations, animations, and editing

·      Created interactive website page