SEO Copywriting & Website Design UX/UI • thephysioco.co.nz
About the Project:
The Physio Co., a trusted local physiotherapy business, sought to revamp its online presence with a fresh, modern look. The project aimed to deliver a cohesive web and social media design that reflects their professionalism, care, and expertise, while also improving client engagement.
View live site: thephysioco.co.nz
Missions:
Web Design & Development:
Craft a visually appealing and functional homepage that highlights The Physio Co.'s services and expertise.
Design service pages with a clean layout to effectively showcase specific offerings and drive inquiries.
Provide professional copywriting for all new pages to ensure clear, engaging, and optimized content.
Refresh the existing color palette to enhance brand vibrancy and consistency across platforms.
Develop the website to ensure seamless performance and user experience.
Social Media Design:
Develop a suite of branded reel and post templates to streamline content creation and maintain a cohesive aesthetic across social platforms.
Rebrand an initial batch of social media content using the newly designed templates to kickstart the refreshed look.
Part 1: Website Design
Process:
Consultation and Strategy: Collaborated with The Physio Co. to understand their brand identity, service offerings, and target audience.
Copywriting: Developed concise, compelling, and SEO-friendly copy for the homepage and service pages to effectively communicate their expertise and drive conversions.
Color Palette Refresh: Refined the existing color palette to reflect a modern, approachable, and professional tone while maintaining brand recognition.
Wireframing: Created wireframes for the homepage and service pages, focusing on user-friendly navigation and clear calls to action.
5. Design Phase: Incorporated the updated colors, typography, and imagery into a polished design, emphasizing accessibility and professionalism.
6. Development: Built the fully responsive website, ensuring seamless navigation, fast loading times, and compatibility across devices.
Solution:
The final website features:
A welcoming homepage with clear sections for services, testimonials, and contact information.
Service pages designed to highlight treatments, benefits, and encourage bookings, paired with persuasive and engaging copywriting.
A refined color palette that brings vibrancy and cohesion to the overall design.
A fully developed, responsive website that enhances the user journey and reflects The Physio Co.'s values.
Part 2: Social Media Design
Process:
Brand Discovery: Analyzed existing branding to ensure consistency across all social media assets.
Template Creation: Designed customizable reel and post templates tailored for tips, testimonials and announcements.
Rebranding Content: Updated a first batch of The Physio Co.'s social media posts using the newly developed templates, ensuring the refreshed look was immediately visible across platforms.
Final Delivery: Provided ready-to-use templates ready for use on platforms like Instagram, Facebook and TikTok.
Solution:
The social media templates empower The Physio Co. to:
Maintain a consistent brand aesthetic across posts and reels.
Streamline content creation with easy-to-edit designs.
Engage their audience with visually appealing, on-brand content.
Conclusion
By delivering a refreshed homepage and service pages with professional copywriting, updated color palette, and rebranded social media content and templates, The Physio Co. now stands out as a professional and approachable physiotherapy provider. The cohesive design strategy enhances their digital presence, helping to attract and retain clients while staying true to their brand identity.
In addition to web and social media design, we also developed a comprehensive SEO strategy to further boost The Physio Co.'s online visibility. Explore our detailed SEO case study for The Physio Co. here.
View live site: www.thephysioco.co.nz
🎉 Enjoyed this project?
Check out our Dribbble profile for more creative projects that showcase our expertise! Or if you're looking for personalized insights and recommendations for your upcoming project, we're here to help. Book a free consultation with our team at karlmission.com and let's turn your vision into reality!
Contact us:
Follow us on: