Handmade candle brand landing page

Goal

To develop a landing page that effectively presents the brand of candles and attracts the target audience through a unique visual presentation.

Context

CMYK is a brand of handmade candles that embodies the beauty and uniqueness of each product. The brand works only with high-quality materials and creates candles that bring comfort and atmosphere to the house.

Competitor analysis key findings

Common issues: Overloaded websites with complex navigation. The same minimalistic design.

Strengths of competitors: Beautiful product imagery, engaging storytelling.

What to emulate: Clean product descriptions and a compelling brand story.

What to avoid: Template-like designs and visual clutter.

Results and Outcomes

Differentiation of the brand in a competitive market.

A user-friendly and visually appealing website.

Effective storytelling that aligns with the brand’s philosophy.