Stellus Capital Branding & Website Redesign
Overview: Stellus Capital is a private equity investor specializing in the credit and energy sectors. They sought a modern website that could communicate their expertise and build credibility with both clients and partners.
Discovery: Through stakeholder interviews and a competitive analysis, we identified key goals for Stellus's website redesign. The project included in-depth branding exercises to ensure their story and expertise were conveyed in an engaging and impactful way.
Branding & UX Strategy: We built the brand strategy around stability and reliability by using shades of blue and a clean, professional typeface. The logo, inspired by Stellus’s Latin origins, was designed to reflect their expert guidance, with the star and compass symbolizing their leadership in the industry.
Build: Combining the brand elements, we designed a modern, visually appealing website. The interactive compass on the homepage highlighted Stellus's core values, and we built the site on WordPress to ensure easy content management for future updates. Integration with their investor platform streamlined access to key information.
Test & Launch: We rigorously tested the site across various devices and browsers to ensure full optimization. After completing internal reviews and training for the Stellus team on managing content, we executed a smooth launch, setting the site live for public access.
After
Closing Thoughts: With a solid brand foundation and a thoughtfully designed website, Stellus now has a powerful online presence that reflects their professionalism and commitment to their clients’ growth for years to come.
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