Wash Laundry Website Design
Overview: Founded in 1947, WASH Multifamily Laundry Systems has grown into a national brand with over 31 branches and 70,000 locations. Known for innovations like transitioning from coin-operated to card-based laundry systems, WASH needed a modern website to reflect their forward-thinking brand and enhance user engagement.
Discovery: Our discovery process identified key stakeholder goals: addressing customer needs, boosting brand awareness, and improving user interaction. These insights shaped the UX strategy and laid the foundation for the redesign.
UX Strategy: The redesign focused on organizing content for a user-friendly experience. Wireframes were crafted with clear layouts, beginning with the homepage and extending to internal pages, ensuring every element aligned with WASH’s objectives of connection and interaction.
Build: The design emphasized lifestyle imagery over laundry-focused visuals, showcasing how WASH machines contribute to users’ freedom and quality of life. Vibrant colors and relatable imagery resonated with WASH’s diverse demographic, highlighting their lifestyle-driven brand identity.
After
Closing Thoughts: By merging a thoughtful user experience strategy with engaging designs, we delivered a modern website that connects with WASH’s audience and showcases their innovative approach to laundry solutions.
Ready to take your website to the next level? Start your redesign with SPINX Digital.