Aiya Ecommerce Website Redesign
Overview: Aiya, the world’s leading Matcha tea producer since 1888, sought a modern redesign to enhance their digital presence. Their goal was to showcase their premium matcha while catering to both wholesale and retail customers.
Discovery: Aiya’s outdated site was cluttered and hard to navigate, with redundant content and minimal visuals. Through stakeholder interviews and competitive research, we identified opportunities to address their pain points and create a standout website.
UX Strategy: We used storytelling to highlight Aiya’s history, the uniqueness of matcha, and its superior quality. Custom user journeys were designed to meet the distinct needs of wholesale and retail visitors, ensuring easy navigation and relevant content.
Build: A fresh, clean design reflecting Aiya’s matcha purity featured green accents and rich visuals. Developers updated Magento, integrated the new designs, and created a seamless ecommerce experience for their diverse audience.
Test & Launch: Extensive testing ensured flawless performance across devices and browsers. After confirming the site was ready, we launched the redesigned platform, enabling Aiya to handle matcha orders efficiently.
After
Closing Thoughts: The redesigned Aiya website captures their story, showcases their premium matcha, and creates a cohesive user experience. Aiya now has a digital presence that reflects their rich heritage and high-quality products with pride.
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