Labor Illusion #UXlaw 5
The Labor Illusion is a psychological principle where users perceive a service or product to be of higher value if they see visible effort being put into its creation or operation. In UX design, this means ๐ข๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐ก๐ ๐๐๐ ๐ก๐๐ข๐ ๐ก ๐ ๐๐๐๐๐ข๐๐ก ๐๐๐๐ ๐คโ๐๐ ๐กโ๐๐ฆ ๐ ๐๐ ๐กโ๐ ๐๐๐๐๐๐ก ๐๐๐๐๐ ๐๐ข๐ก ๐๐๐ก๐ ๐๐ก.
๐ ๐๐ก๐ฒ ๐ข๐ญ ๐ฐ๐จ๐ซ๐ค๐ฌ:
โ People value products and services more when they see the work that goes into creating them.
โ Showing effort can enhance perceived quality and increase user satisfaction.
๐ ๐๐ฑ๐๐ฆ๐ฉ๐ฅ๐๐ฌ ๐ข๐ง ๐๐ ๐๐๐ฌ๐ข๐ ๐ง:
โ ๐๐ง๐ฅ๐ข๐ง๐ ๐๐๐๐ซ๐๐ก: Google displays a loading animation and "searching" message, making users feel that their query is being processed with effort.
โ ๐ ๐จ๐จ๐ ๐๐๐ฅ๐ข๐ฏ๐๐ซ๐ฒ ๐๐ซ๐๐๐ค๐ข๐ง๐ : Apps like Uber Eats show real-time updates on food preparation and delivery, reassuring users about the process.
โ ๐๐ซ๐จ๐ ๐ซ๐๐ฌ๐ฌ ๐๐ง๐๐ข๐๐๐ญ๐จ๐ซ๐ฌ: Websites like LinkedIn display a progress bar for profile completeness, encouraging users to put in the effort to reach 100%.
๐ ๐๐จ๐ฐ ๐ญ๐จ ๐ฎ๐ฌ๐ ๐๐๐๐จ๐ซ ๐๐ฅ๐ฅ๐ฎ๐ฌ๐ข๐จ๐ง ๐ข๐ง ๐๐ ๐๐๐ฌ๐ข๐ ๐ง:
โ ๐๐ข๐ฌ๐ฉ๐ฅ๐๐ฒ ๐๐ซ๐จ๐๐๐ฌ๐ฌ ๐๐ง๐ข๐ฆ๐๐ญ๐ข๐จ๐ง๐ฌ: Use animations to show users that their requests are being actively processed.
โ ๐๐ซ๐จ๐ฏ๐ข๐๐ ๐๐ญ๐๐ฉ-๐๐ฒ-๐๐ญ๐๐ฉ ๐๐ฉ๐๐๐ญ๐๐ฌ: Break down complex processes into visible steps to show progress and effort.
โ ๐๐ฆ๐ฉ๐ก๐๐ฌ๐ข๐ณ๐ ๐๐๐๐จ๐ซ๐ญ: Highlight the work and care that goes into your service or product, making users feel itโs worth their time and trust.
Using the Labor Illusion effectively can enhance user perception and trust in your product.
Have you leveraged this principle in your UX designs? Share your experiences in the comments below!
