The Shops at Roosevelt Collection

Located in the heart of Chicago’s sophisticated South Loop, Roosevelt Collection is an open-air, mixed-use development for the 21st century. The center is home to premium national and local retailers, 342 Class-A luxury lofts and a vibrant central park.

The new identity for The Shops speaks to the vibrant fashion scene of the outdoor complex, with contemporary iconography and a sophisticated palette. The logo interlocks well with the main Roosevelt Collection logo for seamless integration with the center's multiple departments.