Logo Design: Graphic Simplification and Minimalism on Domestika

The idea behind this project was to create a modern and fresh looking logo for a seafood buffet restaurant, targeting younger audiences and families with kids at the same time.

I wanted the logo to look funny and approachable while maintaining modern minimalistic qualities.

Major features of the pelican shape that I wanted to make prominent:

1. Open "hungry" beak, asking for food.

2. Big pouch.

3. Chunky body.

4. Short legs.

As for the color scheme I kept in mind summer Greece seaside, capturing the dazzling blue of the sea and soft colors of the sand. To add a fresh touch to this color scheme I muted the sand color and added a pinkish touch to it.

Here is my full creative process behind the logo.