At Any Cost - Coffee Table box - design

At Any Cost coffee table book box for Voice of the Martyrs.

The challenge was to design a simple box design to ship the VOM coffee table book. I thought a crate idea would offset the premium book and make for a visual contrast as illustrate the international perspective of the work of Voice of the Martyrs.

We explored several ways to ship the VOM At Any Cost book with an eye on design but with budget and unit cost as a consideration.

At Any Cost book

Higher cost design exploration:

Final design: The design was scaled back for cost benefit considerations and a single color with gold foil title. 

Budget Considerations: We ended up using PMS gold ink to save even more on cost. The final deign was both elegant and cost effective. The PMS gold ink looked almost as good as foil and was much cheaper to accomplish.