SheSources - Brand Design

SheSources is an online resource for marginalized creatives, where they host their podcast New to The Table. They care deeply about inspiring and uplifting others that aspire to make waves in a cis-male dominated industry. SheSources want to focus heavily on breaking down the journey of influential women and gender non-conforming people in the entertainment industry for those just starting their careers. Our goal as we approached the branding for SheSources was to capture the essence of bravery, confidence, and non-conformity that many of their guests and interviewees already embody. However, we also wanted to welcome people of all backgrounds and identities and show them that their is space for all of us in the new generation of the entertainment industry.

This package included a custom logo suite, color palette and typography selection, a custom brand pattern, and a podcast cover design.