JanSport Studio Work

Outside of lifestyle campaigns, I've directed many other studio shoots to refresh JanSport's iconic backpacks, such as animated stop-motion videos for our lunch bags, giving personalities to our larger packs, as well as pushing color trends on our icon silhouettes. Through these projects, I have collaborated with many talented creatives to bring these to life. Many pieces were developed as solo assignments for the brand, which meant setting lighting, building set, sourcing props, filming the products, and bringing the campaign to life from the concept-phase to post-production & asset delivery across social & digital platforms.

Collaborators: Jess Kugler (New West Photography), David Troyer (Troyer Images), Sandbox Studio, JanSport Internal Creative Team