Platform Navigation

myToys GmbH

Making Navigation Intuitive and Enjoyable

E-commerce platform often faces challenges to provide a clear overview of their product categories. Gathering insights from several user researches myToys redesigned its navigation process to improved users' product search experience via menu.

MyToys combined the menu and product overview page during the navigation process, using various visual elements to reduce users' cognitive load while searching.

Helping users Find the Right Product

Most users rely on direct search when they have a general idea of what they are looking for. However, some users need guidance when they are unsure of their search or have specific requirements. For instance, some users know the product they need but not its name, others want to find items suitable for children of a certain age, and some simply wish to explore product categories for inspiration.