Wish List

Listening to Users’ Needs

The multiple wish lists function achieved a 78% user endorsement for its user-centric design, demonstrating a significant impact on user satisfaction and product value. It successfully addressed users' needs for personalized and multiple wish lists, integrating features such as creating, renaming, and managing lists.

myToys offered a wide range of family-oriented products, including women's fashion, homeware, and, most importantly, children's items such as clothes, toys, books, and so much more. Having multiple wish lists helps users organize their product selections—for children, themselves, or specific occasions like birthdays or holiday decorations.

Users’ Needs and Business Goals

Users’ need for a multiple wish lists function aligns with myToys’ business goals, as it enables users to retrieve and organize products they are most likely to purchase.

I meticulously designed the Wish List from the ground up, ensuring it was both intuitive and easy to learn. At the initial stage, I developed a User Journey Map to drive ideation and utilized Process Maps to structure and prioritize features. Wireframes were created as a foundation before progressing to the visual design phase. Additionally, I analyzed users’ task flows and carefully planned interaction elements and their functionalities to optimize the user experience.

Design from The Bottom to The Top

I use a systematic approach to guide design processes from brainstorming to realisation. I created a user journey that helps the product manager in the ideation stage and provides a clear overview of the structure of each idea. To further prioritise each idea, I created process maps to visualise how users would interact with the multiple wish lists feature. These visuals are also an excellent tool for communicating with developers. As UX/UI designer, I made sure I communicated my design clearly and was a good team collaborator.