Building a Cult Classic Online Presence
Overview
Turkey Merck emerges from the ordinary as a brand revered for its collectible mugs, each piece a testament to craftsmanship and storytelling. Renowned for their uniqueness and a cult following, Turkey Merck’s products are not merely mugs; they are coveted collectibles that can spike from ten to thousands of visitors in a moment's notice, eager for the latest release.
The Challenge of Cult Popularity
The brand’s explosive sale events often resulted in a digital stampede, overwhelming their former digital setup. With traffic surges from tens to over a thousand visitors in under a minute, the need for a robust, scalable solution was critical.
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