Email accessibility and color-blindness

Did you know nearly 300 million people globally experience color vision deficiency? That’s 5% of the world’s population—and for many, email is a primary digital connection. Making emails accessible isn’t just a nice-to-have; it’s essential. Thoughtful color choices impact everything from reading content to responding to CTAs. Accessible emails = more subscribers, more clicks, and a more inclusive experience. Let’s explore color vision deficiency and how you can optimize emails for all 💌

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