Branding Concept - Rangrez Rooted in Rajasthan

This branding concept was created for Rangrez, a brand that embodies the rich culture and heritage of Rajasthan. The design features a warm, earthy color palette with rusty tones and soft neutrals, evoking a connection to the desert landscapes and artisanal crafts of the region. The camel mascot serves as a symbolic representation of Rajasthan's vibrant culture, acting as an anchor to its traditions and resilience. The typography, a combination of Cormorant Garamond and Raleway, balances elegance with modernity, reflecting the blend of heritage and contemporary appeal. This concept captures the essence of Rajasthan, celebrating its artistic roots and timeless cultural identity.