Branch Energy 🇺🇸
This case study highlights the collaboration between Marffa Agency and Branch Energy, a Houston, Texas-based company, in designing a new website to emphasize their dedication to sustainable energy initiatives.
Marffa started by immersing themselves in Branch Energy’s vision and the broader sustainable energy landscape. The objective was clear: to create a website that not only stands out visually but also communicates the significance of renewable energy in an accessible way.
The design team decided on a palette consisting entirely of various shades of green. This choice was intentional, aiming to evoke feelings of growth, nature, and vitality—core elements of Branch Energy’s mission. The use of green shades was meant to inspire optimism and a sense of possibility about sustainable energy among website visitors.
For the imagery, Marffa Agency carefully selected illustrations that depict the impact and technology behind Branch Energy’s solutions. These illustrations were more than decoration; they were chosen to help visitors visualize the practical benefits of embracing green energy solutions. The website was designed to be interactive, making the exploration of sustainable energy both informative and enjoyable.
Typography was another critical element of the design strategy. The agency chose modern and sleek fonts that are easy to read on any device, ensuring the website was not just attractive but also user-friendly.
The design efforts by Marffa led to a successful outcome. The new look for the Branch Energy website effectively showcases the company’s role in the renewable energy sector, engaging visitors with its compelling and unified green-themed aesthetic.
