Elevating the Digital Experience for Health and Wellness
Overview
DrWilsons.com is at the forefront of providing targeted supplements to support stress and adrenal health, grounded in the extensive research and knowledge of Dr. James L. Wilson. Operating as a medium-sized enterprise, the company has been dedicated to delivering wellness through its specialized product range. However, to truly resonate with its digitally savvy customer base and scale its operations, DrWilsons.com required an online platform that could match the excellence of its products with an equally superior digital experience.
Challenges
DrWilsons.com was grappling with several digital challenges that impeded its ability to engage effectively with customers and maximize its online potential:
The website’s UI/UX design was not aligned with user expectations, creating a barrier to seamless navigation.
Outmoded coding practices were hindering site performance and loading efficiency.
The existing set of plugins was not exploiting current technological advancements, leading to functionality limitations.
Suboptimal caching techniques were contributing to sluggish content delivery.
SEO practices were underutilized, diminishing the site's visibility and user acquisition.
The conversion rate was suboptimal, signifying untapped revenue potential.
See the full case study and solution here: