Driving Online Sales with a Strategic Approach
Overview
Raptis Rare Books is an independent bookstore specializing in rare and fine books. The company's website serves as a primary platform for showcasing their collection and driving sales. The goal of this case study is to outline the strategies employed to optimize the website for increased revenue generation.
Background
Before the optimization process, Raptis Rare Books faced challenges in converting website visitors into customers. Despite having a unique collection of rare books, the website's user experience, navigation, and performance hindered potential sales opportunities.
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