B2B E-commerce Evolution for Lite Source
Background
Lite Source, a leading provider of innovative lighting solutions, recognized the need to enhance its online platform to serve its growing base of wholesale and business clients better. The company aimed to improve customer satisfaction, streamline purchasing, and provide a customized experience for its diverse B2B clientele.
Challenge
The existing platform at Lite Source faced limitations in terms of flexibility, and the ability to cater to different B2B customer needs. Specific challenges included:
Inability to provide personalized product catalogs for different customer segments.
Lack of advanced order management features that could handle bulk orders efficiently.
Limited support for customer-specific account management, affecting client retention and engagement.
To address these challenges, Lite Source needed a robust solution to transform its B2B operations and integrate seamlessly with its existing WooCommerce infrastructure.
See the full case study and solution here: