OKTAV - Music Festivals - Brand Language
GRAPHIC LANGUAGE
Oktav’s visual identity embodies a rebellious and youthful spirit through a dynamic blend of urban graffiti-inspired illustrations and a bold feminine gradient. The gradient, transitioning from pink—rooted in blue (freedom) and red (boldness)—reflects vibrant energy and individuality. This is complemented by a thoughtful typography pairing: a serif typeface adds a vintage, refined touch that symbolizes the depth and heritage of live music, while a mono typeface introduces a modern, urban edge, capturing the unfiltered energy of today’s youth. Together, these elements create a gritty yet sophisticated graphic language, balancing bold self-expression with a high-energy atmosphere, perfectly encapsulating Oktav’s essence.
