EPSF Logo Redesign and Visual Brand Identity Renovation

PROJECT OVERVIEW

Visual rebranding for EPSF "Egyptian Pharmaceutical Students' Federation".

Egypt's largest student-based, non-governmental, non-profitable organization

and full member of IPSF and FIP.

OBJECTIVES

• Accurately identify and analyze all inconsistencies within our brand, resolve them in accordance with an evidence-based approach.

• Create a unified brand identity for over 40 association branches, fostering all their morals, values, principles and attributes.

• Adapt the visual aspect of the brand to the true personality and core messages of the organization.

• Build an all-inclusive theme for each event hosted by EPSF that's consistent throughout, while maintaining relevancy to EPSF.

• Modernize and restructure the way we represent our association in both online and onsite scenarios to fit current target audience direction.