OVRPWR Sports

OVRPWR is a premier lifestyle brand focused on athletic apparel, events, and training.

The idea was to create a spear head using the letters "O" and "P". To create a wordmark that was unique and aligned with the brand icon, we customized the chosen brand font to add the spear head shape into the negative space.

A full suite of marks was created in order to be versatile enough that their brand could be showcased across all possible applications, social media, video, motion graphics, apparel, embroidery, etc.

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