Studiosty Branding
Overview
Studiosty is a design studio with a flexible model that lets clients choose how they work; either subscription-based or project-based. It's a hybrid of subscription and project based design services.
The challenge was to create a brand identity that encapsulated Studiosty’s flexibility and client-first philosophy while setting it apart in a competitive design landscape.
The Challenge
Design studios often fall into one of two categories: subscription-based or project-based. Studiosty’s vision was to challenge this status quo by offering both options seamlessly.
Key challenges included:
1. Communicating the flexibility of Studiosty’s hybrid model.
2. Crafting a strong, approachable identity that resonated with diverse industries and creative goals.
Our Approach
1. Strategic Brand Positioning
Studiosty was positioned as the go-to design studio for businesses that value choice and flexibility. The brand promise focused on delivering “quality design, done your way,” underscoring Studiosty’s commitment to adaptability without sacrificing excellence.
2. Crafting a Visual Identity
The visual identity was designed to reflect Studiosty’s modern, agile, and client-focused ethos:
• Logo: A piece of paper folds in two places to form the letter "S," the initial of Studiosty. The folds symbolize flexibility, while the paper is a canvas that symbolizes creativity.
• Typography: Inter - a clean, modern font to balance approachability and professionalism.
3. Building a Clear Brand Voice
Messaging was centered around Studiosty’s hybrid approach, emphasizing flexibility, choice, and quality.
• Taglines like “Flexible Design for Your Needs” and “Design Done Your Way” positioned Studiosty as a client-first studio.
• Messaging reinforced the idea that clients were in control, whether they needed ongoing support or custom, one-off projects.
Conclusion
Studiosty is positioned to redefine the design industry with its hybrid approach, offering clients the flexibility to choose between subscription-based and project-based services. By focusing on adaptability, quality, and a seamless client experience, Studiosty is set to become a trusted partner for businesses seeking design solutions tailored to their unique needs.
