JanSport x Stranger Things Collab

With the launch of Netflix's Stranger Things season 4, JanSport collaborated with Netflix to develop a product line completely inspired by the show even featuring a heritage JanSport pack originally produced in 1986. Alongside of the creative team, I led and collaborated on several marketing initiatives inspired by the events in Hawkins and specific nods to season 4. The campaign was immensely successful with all of our product selling out within a matter of weeks! 

The first two assets were fully composited and designed by me, while the bottom two images were shot within our studio led, directed by myself and my counterpart, Jon Laser, along with set building and lighting.