Eagle Creek Pack-It Product Refresh Campaign

Eagle Creek was the first to develop packing organizers, which makes Pack-It™ one of the brand's most important product lines. To help drive marketing initiatives, I directed this shoot to relay how the pieces fit together with ease in a color-blocked, Tetris-style grouping. Adding a 3-point camera perspective instead of a standard top-down approach, the consumer can inspect the actual product structure, depth and material texture.

The campaign video series was developed to push our packing bliss messaging but to also treat our strategy in a lighter tone. We took this approach to connect with a broader demographic and to bring positivity towards packing scenarios.

Photographer: David Troyer

Videographer: Christian DaCosta