JanSport Spring 2024 Feature Video

JanSport prepared to launch its seasonal campaign for spring 2024. Our team planned this major shoot in Chicago to showcase a fun, energetic, and edgy aesthetic and to go bigger than ever before. This feature video supports the personality of the brand and all those that brought it to life: authentic and vibrant. 

My role within this particular campaign was to support the creative direction & planning but also to serve as the on-location videographer & editor. I filmed and edited all lifestyle video content and created the feature video for the season.