TRAVEL WEBSITE

I design showcases a visually striking layout inspired by National Geographic's branding, emphasizing nature's beauty and exploration. Here's a breakdown of your design process and structure:

1. Header Section:

• Logo and Navigation:

  • Positioned the National Geographic logo prominently on the top left for brand recognition.

  • Created a clean horizontal navigation bar with menu items like Home, Explore, News, Magazine, etc., ensuring easy access to key pages.

  • Used a highlighted underline for the selected menu option (e.g., Explore) to provide clear visual feedback.

2. Hero Section:

• Imagery and Typography:

  • Featured a large scenic background image of mountains and valleys to immediately immerse the user in nature.

  • Overlaid a semi-transparent text box with bold typography for the title, "ENTER THE WILD," complemented by a short description.

• Yellow Borders:

  • Incorporated distinctive yellow frames around parts of the image to echo National Geographic's iconic color and create a dynamic focus.

3. Content Highlights:

• Birds of a Feather Section:

  • Designed a section featuring birds in flight over the ocean, maintaining the theme of wildlife and exploration.

  • Used overlapping yellow frames and floating bird imagery to create depth and motion.

  • Included another semi-transparent text box for a title and description, ensuring readability.

4. Detailed Information Section:

• British Columbia Overview:

  • Dedicated a section to British Columbia, featuring a mix of visual and textual elements.

  • Structured the content with tabs (Details, People, Video, Images) to organize information in an interactive and user-friendly way.

  • Kept the focus on the location by highlighting it in bold yellow and white typography.

5. Footer Highlight:

• Wildlife and Map Section:

  • Added a visual block featuring a forest with a deer to convey wilderness.

  • Included a map graphic in the layout to provide geographical context, making it functional as well as aesthetic.

  • Used a yellow-highlighted text overlay for consistency with the rest of the design.

6. Color Palette and Typography:

• Color Scheme:

  • Balanced black, white, and yellow for a modern and professional look while staying true to National Geographic's branding.

• Typography:

  • Used bold sans-serif fonts for titles and clear, readable text for descriptions to maintain visual hierarchy.

7. Interaction and User Experience:

• Incorporated hover effects (indicated by Read More buttons and highlighted tabs) to invite user interaction.

• Organized the layout with clear sections, ensuring a seamless browsing experience.