SkinBlvd:LA | Website Redesign | Figma

My role. UX & UI Designer

Summary:

I redesigned SkinBlvdLA’s website to feel inviting, luxurious, and user-friendly. Tackled poor navigation, unclear CTAs, and mobile usability issues through in-depth user research and competitor analysis. The solution included a modern aesthetic, simplified navigation, and a mobile-first design.

Outcome:

Reduced bounce rates by 30%, increased booking conversions by 40%, and improved user satisfaction with seamless mobile and desktop experiences.