Maritime Football Branding: Pinisi Inspired Identity - Pacera FC
The Pacera FC branding project centered on creating a visual and emotional identity that celebrated Makassar's maritime heritage while appealing to a modern sports audience. The challenge was to integrate cultural elements like the Pinisi boat and Bugis rooster into a competitive and contemporary football club brand. This required balancing tradition with innovation to connect deeply with local fans and distinguish the club from established rivals like PSM Makassar. Key values such as resilience, strength, and community guided the design process, ensuring the final identity resonated with both the heritage and the aspirations of the region.
Scope of Work
LOGO DESIGN / VISUAL & BRAND IDENTITY /
CUSTOM TYPEFACE / WEB DESIGN
UNIVERSITYPE 2024
Pacera FC needed a brand identity that authentically represented Makassar’s rich Bugis heritage while appealing to a modern football audience, balancing tradition with contemporary sports branding to stand out against competitors like PSM Makassar.
The approach involved extensive cultural research, drawing inspiration from iconic symbols like the Pinisi boat and Bugis rooster, and blending them with modern design principles. Deliverables included a versatile logo, a custom typeface, a vibrant color palette, and jersey designs that integrated cultural motifs, alongside a responsive website and social media templates to engage fans.
The solution successfully combined heritage and innovation, creating a cohesive brand that fostered community pride and established Pacera FC as a dynamic and culturally rooted football club.
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