Brand Identity for "Thai" \ Thai cuisine restaurant

Thai

Sample Project - 2024

Thai — a place where you can try a variety of dishes prepared like in Thailand. The concept of the establishment: bright colors, friendly and cheerful atmosphere, a place for experiments and delicious food and drinks from Thai cuisine.

In accordance with the concept, the logo is made in the form of an arch with the name of the establishment and the sign of the sun — a universal symbol of warmth, energy, and life, reinforces the idea of a welcoming and inviting space. This means that "Thai" is a window into the world of sunny Thailand and its rich cuisine.

The color palette is as bright and bold as the dishes of Thailand and its flavor. Dynamic typography adds to the identity, reflecting the vibrant and energetic atmosphere of the cafe.

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