Jaguar - Modern Rebrand
Reimagining Jaguar:
Bridging Legacy and Innovation
Following Jaguar's infamous rebrand, I wanted to share my perspective. As a brand, Jaguar has always been a pioneer of performance, elegance, and luxury with an edge—a perfect blend of tradition and innovation.
Recently, there's been a noticeable trend among car brands to adopt sleek, sci-fi-inspired logos to align with the electric vehicle market. While this aims to appeal to a younger, tech-focused audience, it often neglects the loyal, long-standing customer base and results in many brands blending into a sea of sameness.
This inspired me to reimagine the Jaguar logo, staying true to its classic heritage while exploring a more modern, sci-fi aesthetic. The goal? To prove that a brand doesn't need to lean into a Google-esque logo to feel innovative. Here's my take on how Jaguar can honor its legacy while stepping confidently into the future.
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