Beni Design
The project
Beni is more than just a resale platform; it's a community dedicated to sustainable fashion. In this project, I've dived deep into redesigning the UX for the browser extension and mobile app to enhance user experience and streamline the resale process.
The challenge
Beni was ready for a refresh. Our goal was to reinvigorate the brand, streamline the user experience, and create a solid foundation for future growth.
The solution
Brand Evolution
Modernize the Beni brand identity to resonate with a new generation of conscious consumers.
Design System Development
Establish a comprehensive design system to ensure consistency and efficiency across all platforms.
UX Optimization
Simplify the user journey and enhance overall usability to drive engagement and conversions.
Future-Proofing Build a flexible framework that can adapt to the ever-evolving landscape of the resale industry.
Check out the extension!