Transforming the Digital Experience for Customizable Luxury Furn

Background

Custom Furniture LA, a brand specializing in bespoke and high-end furniture, required an eCommerce platform that would not only showcase their customizable offerings but also reflect the elegance and craftsmanship behind each piece. The aim was to create a user-friendly and visually appealing site that simplified the custom furniture shopping experience while boosting user engagement.

Challenge

The existing platform was outdated and lacked features that catered to the unique nature of customizable furniture. Challenges included:

• Limited visual tools for customers to configure and visualize their custom pieces.

• An overly complex and lengthy checkout process that deterred potential clients from completing their purchases.

• Poor navigation and product organization, making it difficult for users to browse and find relevant options based on their customization needs.

See the full case study and solution here:

https://www.brightvessel.com/case-study/custom-furniture-la/