Enhancing the Digital Shopping Experience for Artisan Shell Deco
Background
Darlene’s Shells, a business renowned for its handcrafted shell decor and coastal-themed products, needed an upgrade to its eCommerce platform to provide an engaging and seamless shopping experience. The goal was to create a site that captures the brand's artisanal essence while enhancing usability and customer engagement.
Challenge
The previous platform for Darlene’s Shells lacked visual appeal and did not effectively showcase the unique, handcrafted nature of the products. Specific challenges included:
Limited product presentation tools that did not highlight the intricacies and craftsmanship of the shell decor pieces.
An outdated navigation structure, making it difficult for customers to browse collections and find specific items.
A cumbersome checkout process that led to high cart abandonment rates and lower-than-expected conversions.
Darlene’s Shells needed a comprehensive solution that would modernize their online presence and facilitate a smooth, enjoyable shopping experience.
See the full case study and solution here: