Revitalizing the Online Experience for a Premium Floral Boutique
Background
Tremont Floral, a premium floral boutique offering exquisite arrangements and custom floral designs, aimed to enhance its digital presence to match the quality and elegance of its offerings. The goal was to create an eCommerce platform that showcased their floral artistry and streamlined the purchasing process for everyday customers and event planners.
Challenge
The previous site for Tremont Floral faced several limitations that hindered user engagement and conversions:
Inadequate product presentation that did not capture the beauty and intricacy of their floral arrangements.
A disorganized navigation structure makes it difficult for customers to find specific arrangements or services.
A complex checkout process led to high cart abandonment rates, affecting overall sales.
To overcome these challenges, Tremont Floral needed a digital solution that combined aesthetic appeal with functional enhancements to offer a seamless and delightful shopping experience.
See the full case study and solution here: